Established in 1978 by 2nd generation jeweler Rocky Haddad, The Diamond Family is, without a doubt, the best jewelry store in St. Louis for all of your luxury desires. We buy diamonds, trade diamonds, and sell diamonds in an intimate and fun environment. We have over 500 engagement rings in St. Louis showroom alone, in addition to over 1500 other items of fine jewelry to choose from for gift, anniversaries, etc. The Diamond Family has full custom design capabilities for those who wish to own something only they can enjoy. Whether you are looking for an anniversary gift, watch, engagement ring, or need jewelry repair, The Diamond Family welcomes you and looks forward to the opportunity to serve you.