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Starbucks new CEO hires fellow Chipotle exec. to lead branding
Starbucks (SBUX) appoints Tressie Lieberman, a former Chipotle (CMG) executive, as chief brand officer under new CEO Brian Niccol. Read more here.
Starbucks new CEO taps fellow Chipotle alum for top marketing role
Starbucks on Tuesday announced it hired food marketing veteran Tressie Lieberman to take its top marketing job, the latest in a spate of executive reshuffling by new CEO Brian Niccol. Lieberman and Niccol overlapped at Chipotle,
Starbucks taps former Chipotle executive as global chief brand officer
In his first week on the job, CEO Brian Niccol said improving the company's branding was one of his four priorities to turn around the U.S. business.
Starbucks hires former Chipotle executive Tressie Lieberman as first global chief brand officer
Starbucks announced Friday the appointment of former Chipotle marketing executive Tressie Lieberman as the Seattle-based company’s first global chief brand officer. CEO Brian Niccol announced the creation of the new position last month as a way to ensure “clear accountability under a single leader” regarding consistent portfolio-wide brand experience.
Starbucks CEO taps Chipotle alum for top marketing role
Starbucks new CEO taps fellow Chipotle alum for top marketing role. Starbucks on Friday announced it hired food marketing veteran Tressie Lieberman to take its top marketing job, the latest in a spate of executive reshuffling by new CEO Brian Niccol.
Starbucks’ Niccol Taps Ex-Chipotle Executive to Reposition Brand
Starbucks Corp. hired a former Chipotle Mexican Grill Inc. executive for a key role in new boss Brian Niccol’s efforts to reverse a sales slump and revitalize the brand.
Starbucks hires ex-Chipotle executive to lead brand revamp
Tressie Lieberman will join Starbucks on Nov. 4 as chief brand officer, the company said in an emailed statement Friday. She will lead marketing, product development, digital, creative and analytics.
11h
Starbucks Has a New CEO and Some New Acquisitions. Here's Why the Stock Is a Table-Pounding Buy Right Now.
To that end, Starbucks recently announced that it's acquiring two new coffee farms in Guatemala and Costa Rica. It plans to ...
23h
on MSN
Tech Moves: Ex-Yahoo CMO joins Starbucks; Shape Therapeutics’ CEO steps down; Read AI grows team
Tressie Lieberman, executive vice president, global chief brand officer at Starbucks. (Starbucks Photo) Tressie Lieberman is ...
18h
1 Reason Chipotle Mexican Grill Stock Is Flashing a Giant Buy Signal Right Now
Chipotle Mexican Grill (NYSE: CMG) investors have been on edge since the announcement of the departure of powerhouse CEO ...
Restaurant Business
1d
Starbucks plucks Yahoo's CMO to be its new chief brand officer
Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.
Observer
2d
Starbucks Is Returning to Its Roots in Premium Coffee Under Turnaround CEO
For decades, Starbucks avoided entering the realm of discounts and promotions. Howard Schultz, the coffee chain’s founder who ...
8h
2 Reasons to Add Chipotle Stock to Your Radar
Just when investors were expecting the restaurant to keep up with its strong trajectory, CEO Brian Niccol announced his ...
2d
on MSN
Stressed-out Starbucks baristas rip ‘skeleton’ crew staffing as new CEO takes helm: report
The pressure is on for Starbucks’ new CEO to appease frustrated baristas and fix short-staffing issues across US locations.
1d
on MSN
The Starbucks Stock Rally Has Fizzled. Can Its New CEO Get It Going Again?
Brian Niccol took over the coffee retailer in September, sending shares soaring. Now he needs to revive the excitement.
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