Here is what Redick had to say, via Sam Amick of The Athletic: “I don’t think we … have done a good job of storytelling, of celebrating the game,” Redick said. “If I’m a casual fan and you tell me every time I turn on the television that the product sucks,

The NBA product has been a subject of debate over recent years, particularly with ratings lower this season. Some analysts have pointed to teams overly relying on the three-point shot, but Los Angeles Lakers coach JJ Redick believes negative talk about the sport from its analysts is turning some fans away.

Los Angeles Lakers coach JJ Redick chose not to further engage in a public spat with Charles Barkley after the Hall of Fame analyst criticized Redick's team and questioned his job security on Thursday's "Inside the NBA" broadcast.