Instead of searching for some quick fix to strengthen marketing efforts, organizations should make the most of what's already ...

For many startups, frugality is a necessity. It can also be a choice and a keen motivator. Take Zoho for example, which hit ...

Influencer partnerships are the fastest way to buy social proof. They could be extremely impactful and jumpstart your ...

Angela Zepeda outlines her marketing plans for X, including an ad campaign coming next year for the Elon Musk-owned social ...

Explore how the marketing funnel has evolved and master new strategies for engaging customers across multiple platforms.

In the fast-paced world of technology, where innovation is the norm and competition is fierce, crafting an effective ...

Stanley’s Chief Brand Officer Graham Nearn spoke with Ad Age about the brand’s growing focus on new marketing mediums and ...

Valuation models suggest an upside potential of approximately 20-35% for Papa John's stock, making it a 'Buy' despite not ...

Exclusive: Writer/director Parker Finn explains why Smile 2's unique, viral marketing strategy is so important ...

The service, which is spearheaded by TF1 president and chairman Rodolphe Belmer, has recently signed partnerships with Franco ...

Smile 2 is arriving in theaters and Paramount is once again counting on the viral marketing strategy that made the first film ...

Every day, you open your eyes to find your company joining thousands of others vying immediately for a human’s attention. And ...