Nio has been expanding its brand portfolio to help it address larger segments of the market and cater to more niche needs.

Trust a Chinese automaker to consistently push the boundaries of innovation. This time, it's the Shanghai-based electric car ...

Previously unknown data on the first model of the new global electric car subsidiary brand Firefly recently presented by Nio ...

NIO Day included the global debut of NIO's (NIO) third brand, Firefly, and its first model priced at 148,000 RMB or about $20,400. CEO William Li noted that Firefly will focus on the high-end ...

We are just days away from Chinese EV automaker NIO’s annual NIO Day event, which has already promised some big reveals, including the long-teased ET9 and the first model under its new FireFly ...

Chinese electric car brand Nio has revealed its first foray into the budget EV space with its new Firefly sub-brand. Designed ...

Nio (NYSE: NIO) has always been an intriguing stock. It's a large player in the Chinese electric vehicle (EV) market, but ...

New lower cost brand is latest attempt to broaden customer base Nio CEO compares Firefly to Mercedes' smart car, BMW's Mini Starts pre-sales priced from 148,000 yuan GUANGZHOU, China, Dec 21 ...

NIO Inc.'s December delivery results and potential impact of EV subsidies on company's profitability and competitive edge in ...

Once regarded as one of China’s brightest EV stars, Nio has failed to generate a profit and has had several near-death ...

Chinese EV maker Nio has launched its budget brand Firefly, set to take on cut-price electric cars like the new Renault 5, Hyundai Inster, Citroen e-C3 and BYD Dolphin. Although Nio has confirmed ...

Last month, Nio also introduced another brand Firefly, which will compete in the high-end compact car market, taking on the likes of BMW’s Mini and the Mercedes Smart series of vehicles in China.