Apple TV+’s mind-bending workplace thriller whose Season 2 budget reportedly topped $200 million — will deliver payback for the tech company. But Apple boss Tim Cook is doing his part to drive tune-in for Team Lumon.

With the second episode of Severance season two now available, Apple's CEO Tim Cook is promoting it in a different way than previous shows.

Apple CEO Tim Cook has become Lumon's newest employee in a promotional spot for the second season of "Severance"

Severance', the Apple TV+ series from Ben Stiller and Dan Erickson, has generated $200M for the streamer, according to Parrot Analytics.

Apple TV+ wasted no time renewing Severance for Season 2, thanks to its immense popularity. But there's one more thing that played an important role.

Severance is back, baby! And though we’re only one episode into Season 2, we can barely remember life without it. After an agonizing three-year wait for new episodes, Apple TV+s

Are you ready to return to Lumon Industries? The second season of Apple TV+'s drama series 'Severance' drops tonight, here's when and how to watch

Severance season 2 premiered on Apple TV+ on Friday 17th January, with episodes set to be released weekly every Friday. Sign up to Apple TV+ now. Check out more of our Sci-fi coverage or visit our TV Guide and Streaming Guide to see what's on tonight. For more from the biggest stars in TV, listen to The Radio Times Podcast.

Apple CEO Tim Cook visited the severed floor of Lumon Industries. Before exiting the elevator, Cook's "severed" self grinned mischievously, walking the long white hallways to meet Mr. Seth Milchick (Tramell Tillman) for an instructional video.

"Severance" director Ben Stiller has shared a video of Apple CEO Tim Cook's new morning routine, as he goes from being an outie to an innie, in the now famous Lumon elevator.