That gave him the idea of charging a flat 100 yen for all his merchandise to save the time it took to attach the price tags. He incorporated Daiso, which translates to “creating something big ...

With his large, zippered mouth, he gleefully devours 10-yen and 100-yen coins ... Based on the consumer price index, 3,520 yen back then would have been equivalent to around 15,000 yen today.