The Big 12 Conference has never been more profitable on the whole. Conference commissioner Brett Yormark told Yahoo Sports’ Ross Dellenger Friday that the Big 12 will distribute $470 million in ...

The Big 12 Conference spent the last several years rebranding ... marketing if there are receptive parties on both sides of ...

The Big 12 Conference is predicted to be highly competitive in the 2025 college football season, with several teams vying for the title. Teams like Arizona State, Iowa State, Kansas State ...

Among those in the Big 12 are some standout transfers, and some returning players getting their chance. West Virginia added American Athletic Conference defensive player of the year Jimmori Robinson.