Rolex also announced updated dial colors for the volume Oyster Perpetual watches and more gold options with the dressy 1908 and pricey Sky-Dweller models that tend to attract the CEO set.

California-based jewelry retailer Bob’s Watches founder and CEO Paul Altieri said the Land-Dweller could spur more interest in collectors. Rolex Land-Dweller 36, 18 ct Everose gold · Rolex ...