Narrator: Even in the high-end world of jewelry, Cuban link chains are a symbol of luxury. This 18-karat gold chain is worth $27,000. And some of the most valuable chains will cost 10 times that.

The Gold Gods®, the number one selling retail urban jewelry brand, is introducing a new vermeil Collection of Ropes, Francos, and Cuban links using only real high-quality precious metals, silver ...

Perfect for layering (as all gold chain necklaces are), this Cuban link pick is bound to become your new go-to. It's plated in 18k white gold and you have the option of an 18-inch or a 22-inch length.

To me, a big, gold, Cuban link chain is Miami. It fits the program, it fits the culture of where we are, it fits our attitude, it fits what we want to be about.