Hear us out: the Adidas ‘BW Army’ is the GOAT GAT. The latter acronym isn't a “skibidi toilet”-adjacent morsel of Generation Alpha slang: it's short for German Army Trainer, and it refers to one of ...

Adidas influence in sport has been shaping fashion and culture movements for decades. This week’s re-launch of Originals Golf ...

By Helen Reid (Reuters) -Sportswear brand Puma said on Thursday former Adidas sales chief Arthur Hoeld would take over as CEO ...

Adidas plans to cut up to 500 jobs at its headquarters in Herzogenaurach, Germany, as part of a push to simplify the organisation and give teams in different markets more power to design and ...

Let's throw things back, shall we? Back in the '70s, Adidas began mass producing thousands of sneakers for the West German ...

“Sales in North America declined 2 percent solely due to significantly lower Yeezy sales,” said Adidas, which is based in Herzogenaurach, Germany. Bjorn Gulden, who became chief executive in ...

HERZOGENAURACH, Germany, March 5 (Reuters) - Further U.S. tariffs on imports would cause prices to rise and consumers to buy fewer products, Adidas chief executive officer Bjorn Gulden said on ...

The new Originals Golf range will offer elevated styles for men and women and will feature the iconic adidas Trefoil logo Collection introduces Gazelle Golf, updates to both Stan Smith and ...

NFL veteran Tyreek Hill shared a picture of himself and his wife, Keeta Vaccaro, on Instagram this Wednesday with a special ...