Here's what's new for Adobe Marketo Engage users from the May 2025 updates. The post Adobe focuses on new Email Designer in ...

Adobe has been working on syncing audience data between its other products and Marketo. It's currently in the third phase of that plan, providing bi-directional continuous audience synchronization ...

Watch for additional integration between Marketo and Adobe Marketing Cloud products, track progress with ODI, and evaluate whether this is useful for your organization. Cross-vendor data models ...

Adobe threatens to shake up the marketing ... time "without just lowering the price of their complex, enterprise products." "Marketo," Lieweher added, "has a healthy base of midmarket customers ...

“Adobe has some great opportunities for integrating Marketo into its product stack, and products that would greatly bolster some of Marketo's current offerings,” said Courtney Grimes, martech ...

Marketo’s software-as-a-service ... is the largest acquisition in Adobe’s 36-year history. Adobe is best known for products like Photoshop and Illustrator that marketing teams use to create ...

Bringing Marketo’s customers onboard will provide ... noting some overlap with capabilities of existing products (Adobe Campaign, in particular). However, we can see benefits to Adobe in context ...

Learn how to better focus your long-term technology investments with Forrester’s complimentary guide to the top 11 emerging technologies for marketers. I am still catching my breath. Adobe has ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement ...

Adobe ADBE0.07%increase; green up pointing triangle Systems Inc. agreed to acquire marketing-automation firm Marketo for $4.75 billion, its largest acquisition ever and the latest sign of its ...

Adobe just announced that it is buying marketing automation firm Marketo for $4.75 billion. The deal is Adobe's largest ever and puts the company in more direct competition with Oracle and Salesforce.