Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

Startups have many expenses. Here are five strategies to advertise a startup without straining limited financial resources.

What is a digital marketing strategy? A digital marketing strategy is a comprehensive plan that guides a business on how to use online channels–including websites, emails, and social media–to ...

including high-level strategies with multiple campaigns underneath. In other words, you don’t have to guess how it works or build anything yourself. Influencer marketing isn’t as easy as ...

Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...

Search Engine Land » SEO » Search Engine Land’s Guide To All Things Search » Content marketing strategy: A practical guide Chat with SearchBot Please note that your conversations will be ...

When it comes to building an audience, these emerging marketing and tried-and-true strategies should be a part of your playbook.

Why Community is the Last Great Marketing Strategy. Is it really the last? Having read Schaefer’s past books, I put faith in his words, but it’s up to you to decide. First, let’s look at the ...