Real-time bidding could solve retail media's biggest challenges: fragmentation, measurement, and competition with ad-giant ...

The future of information and advertising will no longer be something we hold in our hands—it will be something we see ...

Youth-centric gaming and social platform Roblox has earned positive notices from Wall Street analysts for its new advertising ...

AppLovin and The Trade Desk lead in advertising technology, each with distinct specialties. Both companies are leveraging AI tools to refine ad targeting and boost campaign performance.

Its operations are divided into two segments: Advertising and Technology Services, and Media. The Advertising and Technology Services segment provides programmatic advertising and technology ...

Paramount Global has tapped iSpot for a new measurement tool that analyzes how consumers respond to commercials ...

The Award Recognizes Shirofune Founder and CEO Mitsunaga Kikuchi as the Marketing Solutions Provider Innovator of the Year ...

Roblox had 85.3 million Daily Active Users on its platform as of its quarter ended December 31, with the majority these users ...