At its core, curation is about control and quality - as in, who is determining what inventory is valuable and how do they guarantee results?

Looks at the Cross Media Measurement initiative, driven by the lack of trust in the ad reporting figures, and highlights inconsistencies in measuring reach and frequency. The same currencies for media ...

Wireless carriers can play a vital role in the mobile advertising value chain by providing aggregated data on subscriber behavior and preferences to ad networks. This information allows for better ...

Moving Walls, a global leader in digital transformation within the Out-of-Home (OOH) advertising sector, has announced a ...