Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

These tools do more than automate outreach. See how marketing can turn them into a growth engine for better results. The post ...

to which advertising affects sales. This research has been conducted in several contexts, including at firms (Anheuser-Busch, Campbell Soup), at marketing research firms (IRI), and by academics. There ...

By mastering the newest strategies in ABM, marketing leaders can redefine how they connect with their most valuable clients.

The Golden Arches limited-time $5 value meal McDonald's debuted last June and has now been extended at least through the ...

Kellogg believes that marketing is more than a function or a discipline. Marketing is a mindset. It is a way of looking at the world that is customer-focused, insight-driven and ever-evolving. We ...

Forward-thinking brands will move past a narrow focus on direct sales to harness the broader potential of influencer ...

A career in technical sales and marketing can be great for those who love science but don’t feel suited to the bench. These professionals are self-motivated, and they love to travel and meet new ...

BALTIMORE, Md., January 16, 2025--(BUSINESS WIRE)--Sinclair Broadcast Group today announced the launch of two major initiatives: AMP Sales & Marketing Solutions, a reimagined advertising sales and ...

and Voltaggio will serve as president of U.S. advertising sales, platform monetization. Their promotions come ahead of WBD’s 2025 Upfront Presentation set for New York City on May 14.