He concluded that Alphabet views "generative AI as a once-in-a-generation opportunity ... Reaching millions of people each month through its website, books, newspaper column, radio show ...

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Generative AI is an important growth driver for Alphabet's Google Cloud unit. Alphabet is integrating generative AI in its advertising-based platforms, including Google Search and YouTube.

Jack Caporal, research director for The Motley Fool, analyzed all of Alphabet's references to AI in earnings calls from the end of December 2023 through September 2024. He concluded that Alphabet ...