Three things every marketing leader should know about winning with AI today.

To stay relevant, marketers must evolve from mere content creators to AI facilitators, curating autonomous tools that can ...

AI is already a central part of most marketing workflows for those ready to move forward. Companies are using GenAI for content creation—from text (78%) to images (61%) to video (35%)—and data ...

When Intel (NASDAQ: INTC) handed over global marketing duties to Accenture (NYSE: ACN) and Microsoft (NASDAQ: MSFT) eliminated more than 1,000 go-to-market roles while redirecting $80 billion into ...

AI-driven personalization works the same way in the marketing world. From customized product recommendations to personalized website experiences, AI makes marketing feel personal—at scale. 9.

Marketing decision makers expect AI to deliver tangible outcomes, including increased ROI (64%), higher customer retention (63%), and revenue growth (58%), signaling strong confidence in AI as a ...

In our first State Of AI In Marketing report, 155 marketers surveyed weigh in on how AI is transforming content creation, workflows, KPIs, and future investments.

Firms using AI-powered intake solutions have seen a 30 percent increase in conversion rates which shows the impact AI can have on traditional marketing models. Standing Out in a Saturated Market ...

The conversation around AI in marketing will only get louder, especially as marketers bravely experiment with how to use these tools effectively—and not every attempt will land. But those who find the ...

AI Impact Awards: Marketing Newsweek Illustration Beeby Clark + Meyler. Beeby Clark + Meyler (BCM) is a full-service digital ad agency using AI products to help clients grow their businesses.

The Value of Generative AI for Financial Advisors’ Marketing. Will generative AI solve all our problems and bring about world peace in 10 years? Who knows. Some people seem to think so.