Nike Inc. prioritized a multi-billion-dollar sneaker franchise that helped the world’s largest sportswear company reach its ...

Elliott Hill has made his strategy for turning around Nike Inc. very clear in his first five months as chief executive officer: return the sneaker giant to focusing on sports, not fashion.

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times. Nike Inc. has finally found its Samba.

Nike's shares fell in pre-market trading as the ... The announcement will be made nearly two years after the Air Force issued a formal request for proposals for the Next Generation Air Dominance ...