Amazon is experimenting with a different Echo name, and it's one that's so perfect I wish they'd just do it today.

This indicates that this was / is a limited experiment. However, if successful, the potential is there that Amazon may lean into its biggest brand name, Alexa, and say goodbye to Echo for good.

In 2025, AI capabilities were added to Alexa (see Alexa+). The Echo can stream from the Internet via Wi-Fi (Amazon Music, Apple Music, Pandora, etc.) as well from a user's own computer or mobile ...

Choosing a screen-based Amazon Echo Show rather than a speaker ... For example, some Alexa themes are sponsored by brands and will be accompanied by a logo. If you want to get ads off the Echo ...

Amazon Echo users will no longer have the option to process their Alexa voice recordings locally, which means those ...

An Amazon Echo (Alexa) device with a screen. Debuting in 2017, five new Show models have been introduced. The visual output of the Show enables video calls, video playback and the convenience of ...