According to an IBM survey released in January, 55% of shoppers are "eager for AI enhancements like virtual assistants." So how does Rufus work? Amazon's shopping assistant uses information from ...

Amazon’s new Devices & Services Senior Vice President Panos Panay took the stage to show off Alexa+, an upgraded version of the company’s virtual assistant, now powered by generative AI.

Amazon Echo and Google Nest/Home are currently the leading options for smart speakers, but we expect to see more models from ...

Amazon is aiming to catch up in generative artificial intelligence and to reboot its virtual assistant, which has been leapfrogged by powerful chatbots. By Karen Weise Karen Weise has covered Amaz ...

The video has six million views. An old video featuring Alexa, Amazon's virtual assistant, has been making the rounds on social media and has amused several users on the internet. A woman in the ...

OpenAI is rolling out virtual-assistant features for its ChatGPT artificial-intelligence model. It is taking on Amazon.com’s Alexa and Apple’s Siri, which have been plagued by technical and ...

An old video of a woman confusing Amazon’s virtual assistant, Alexa, has resurfaced on social media and has left people with questions. In the now-viral clip, the woman confidently asserts that ...

After months of speculation, Amazon.com AMZN is officially launching Alexa+ — a generative-AI-powered upgrade to its flagship voice-controlled virtual assistant, Alexa. Back To Top ...

Amazon has unveiled a new, smarter version of its virtual assistant Alexa which has a range of fresh AI-powered features built in. The tech giant has been one of the last big firms to embrace the ...