Michela Buttignol / Investopedia Guerrilla marketing involves unconventional and creative strategies to reach a target audience and generate excitement for a brand, product, or service.

Ambient media are unconventional and unorthodox media sometimes called 'guerrilla media' in the US that mostly either intercept consumers closer to the point of purchase (POP) than more orthodox media ...

It is important to remember that guerrilla marketing remains viable, even in a world where people walk the streets staring at their mobile devices, oblivious to the environment. New Yorkers are not ...