Ambush marketing is more than 30 years old, and its prevalence continues to grow. Recent cases indicate that brands perpetrating ambushes are becoming more creative, but the literature has failed to ...

The United States Olympic Committee is standing with its sponsors against ambush marketing. On Tuesday, the USOC hosted a panel with representatives from McDonald’s, Visa, AT&T and Kellogg on ...

Social media offers a new channel for ambush marketing at the 2012 Olympic Games in London, and the organisers can do little to prevent it, it seems. The prospect of a major sports event fills fans ...

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