This doll's release comes at a perfect time, given Wednesday was just renewed for season three Wednesday (July 23). Wednesday ...

Ahead of the second season premiere of 'Wednesday,' the Mattel-owned toy company has debuted an exclusive 18-inch collector's ...

Don't wait to add this pigtail braided main character to your collection, because only 6,000 were made and they're not long ...

American Girl has released its annual ... the brand posted on Instagram to announce the launch of its new American Girl doll Halloween costumes, which are available in both adult and kid sizes.

American Girl dolls and all the accompanying toys and accessories are not cheap: A doll currently retails for $110; outfits, pets, toys for the doll and doll housewares are typically in the $20–$50 ...

American Girl recently introduced an impressive 4.5-foot dollhouse that makes the perfect home for the brand’s dolls.

Small toys are big business. The market for dolls and stuffed toys is projected to bring in $22 billion in 2024, according to data from Statista.Mattel, which owns American Girl and Barbie, is ...

Growing up, it felt like you were either the kid with all the American Girl dolls, or you knew the kid with all the American Girl dolls. A new book examines this cultural force.