The Financial Express16d
Beverage, ice cream firms see sizzling sales this summer
Conversations with beverage industry executives reveal that the summer months could see a sales surge of around 25-30% y-o-y between March and May.
Business Today1y
Amul Girl Creator Sylvester
Sylvester daCunha, along with his wife Nisha, conceptualised Amul’s 'Utterly Butterly' campaign in 1966. He came up with the Amul Girl idea when he was a manager at the advertising agency ASP.
Business Today1y
Amul's big pivot: How the dairy major is looking to make a big play in the foods space
Another initiative in the premium piece is Amul Ice Lounge, where Amul sells only 15 flavours of ice cream (no other Amul product will be visible here), and that includes English Apple ...
Business Insider India8y
Kwality and Vadilal don’t make ice creams, claim Amul. So what do they make?
As per Times of India news, Amul has been airing television commercial since March 2017 that distinguishes between ice cream and frozen dessert. Hindustan Unilever (HUL) and Vadilal Group have ...
The Financial Express23d
Amul ranked among India’s most valued brands, the only FMCG in the top 3 list
Gujarat Cooperative Milk Marketing Federation (Amul). According to an official ... Cheese, Ghee, and Ice cream among many others.