Dairy giant Amul’s new protein lassi intends to eliminate the worry because it does not contain any fat or any added sugar, only 15g protein in a 250ml pack. It also offers protein buttermilk too.

Amul Protein Lassi has 15 grams of protein in each of 250 ml pack which is priced at ₹40, while Amul Protein Buttermilk has 15 gm protein in each of 200 ml pack that costs ₹25.

The statement said: "We wish to assure you that Amul Lassi is made at our state-of-the art dairies and undergo strict quality checks for product quality and integrity of packaging".

— Amul.coop (@Amul_Coop) May 25, 2023 The company emphasized that their lassi is produced in state-of-the-art dairies and undergoes stringent quality checks to ensure product integrity.

Amul has expanded its high-protein product range with offerings like Protein Lassi and Kool Coffee, aiming to address India’s widespread protein deficiency. Its latest launch, a high-protein ...

Amul has addressed a viral video, which claimed that the company's lassi packs has traces of fungus. A video that went viral on social media said that the beverage packs were tainted with fungus ...

Amul, India's dairy powerhouse, is rapidly expanding its frozen dessert portfolio with innovative flavours, strategic pricing and distribution channels. The Gujarat Co-operative Milk Marketing ...

Amul has clarified its stance that the video in question was fake and was only made to scare people away from buying Amul products, be it lassi, dahi, or any other milk product.

Amul has categorically dismissed claims made in a viral video that alleges the presence of fungus in some packs of Amul Lassi.The video, circulating on social media platforms, suggests that the ...