Few symbols are as important to a brand's identity as its logo. Apple, Microsoft, Sony. Seeing their logos can evoke an emotional response, linking their userbase with their ideals. On the flip ...

If you have a Mac, you can type the Apple logo symbol with just a keystroke. You'll never find it by accident, though, and it takes more fiddling to do it on an iPhone or iPad.

By ensuring that the apple was easily recognizable, Janoff created a logo that would become one of the most iconic symbols in corporate history. Apple logo’s ‘Byte’ myth: The accidental ...

Brand collabs often a similar pattern. So it’s remarkable to see Apple modify its logo for each of the 30 Major League Soccer ...