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McDonald's new big burger is called the Big Arch. Branding experts say the name makes it sound superior to its rivals.
It launched the Arch Deluxe in 1996, and the product flopped. The burger, intended to appeal to more sophisticated and "adult," used a mustard-mayo Arch Sauce, which the brand appeared to bring ...
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The Failed McDonald's Burger That Was Dubbed The 'McFlopper'
In the case of the failure of McDonald's Arch Deluxe, poor advertising cost the company $200 million. In an attempt to appeal to a more mature audience, a 1996 ad campaign for this adults-only ...
Business Insider India2y
11 McDonald's menu items that were huge failures
McDonald's killed the item after expanding its Angus burger line. McDonald's spent $100 million marketing the Arch Deluxe in 1996. It contained peppered bacon, lettuce, tomato, cheese, onion ...
Business Insider India7y
McDonald's is bringing back one of its most expensive failures - but there's a catch
Arch Sauce is a mustard-mayo combination that McDonald's debuted as a topping for the Arch Deluxe - a sandwich aimed at more sophisticated and "adult" customers - that debuted in 1996. McDonald's ...