r.e.m. beauty was brought to life by multi-talented creator, Ariana Grande. Inspired by the transformative power of makeup and fueled by her passion for incredible product, Ari’s dream come true ...

When I found out that Ariana Grande was cast ... it only made sense that her budding beauty brand, r.e.m., would be a part of the phenomenon. ("Popular" — which Grande famously sampled on ...