Historically, Aruba has rolled out a new marketing campaign about every two years. But both Wasiak and Malone agreed that this new approach to telling the island's story is likely here to stay. "Our ...

Aruba is taking tourists beyond the beach with its new tourism campaign, which is using local voices to distinguish Aruba from other islands. "There are nearly 100 nationalities among a population ...

Secrets Baby Beach Aruba. While some locals are less than enthused about what the opening of this large all-inclusive will do to the area, many business owners I spoke with in San Nicolas were ...

Aruba Aloe, another local company, has just added reef-safe sunscreen to its lineup as well. Other innovation work is underway at Futura, a national innovation lab under the purview of Croes, ...

With more than 100 cultures in Aruba, the island is a melting pot of vivacious people, traditions and experiences. As one of the warmest and most welcoming cultures in the Caribbean, Aruba locals are ...

The happy island of Aruba consists of 19 miles of powder-white sand, rugged coastlines, resorts, nightlife and of course, happiness. April to August is the best time to visit if you’re looking ...

The Aruba Tourism Authority (ATA) and Aruba Hotel and Tourism Association (AHATA), through a public private partnership, launched Aruba's new website, www.aruba.com, complete with a social networking ...

It’s been four years since Natalee Holloway disappeared in Aruba. The negative attention from that tragedy put a serious dent in the island nation's prime industry: Tourism.

Secrets Baby Beach Aruba. While some locals are less than enthused about what the opening of this large all-inclusive will do to the area, many business owners I spoke with in San Nicolas were ...