Asda is slashing prices, including through the reintroduction of its rollback reduction programme, as it seeks to reestablish ...

The return of Rollback has seen instant price drops on thousands of products with more on the way as the supermarket revives ...

The supermarket has teamed up with fitness influencer Joe Wicks in a 30 second clip that brings back the famed 'pocket tap'.

Asda’s Let’s make Christmas Extra Special advert kicked things off when it debuted on Saturday night (2 November). The two-minute ad is centred on the people who go the extra mile to spread ...

For 2024, Aldi was crowned the UK’s cheapest supermarket of the year, after beating out its competition for 12 months ...

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