Asda has brought back its infamous 'Rollback' money-saving scheme after ditching its price match campaign with Aldi and Lidl. Launched both in store and online, the supermarket's initiative is ...

Asda has ended its popular Aldi and Lidl price match scheme just one year after it was launched. The supermarket has made the move to help fund a major investment in its permanent price cuts ...

Asda is set to roll out its largest Rollback price cuts campaign in years, as returning CEO Allan Leighton aims to steer the retailer through tough competition and revitalise its performance.

Asda has ended its Aldi and Lidl price match scheme, just 12 months after it launched. The supermarket’s boss Allan Leighton has ordered the move to help fund a major investment in EDLP price cuts as ...

Asda has brought back its Rollback pricing scheme as part of efforts to reverse flagging customer numbers. The supermarket, which saw sales fall in the run up to Christmas, has slashed the prices of ...

Asda is making a major change in its stores as it relaunches its iconic Rollback savings scheme. The supermarket has confirmed it is rolling back prices on more than 4,000 popular products, giving ...

Asda has cut prices on more than 4,000 supermarket products as it brings back its iconic Rollback scheme. The price cuts will be, on average, around 25%, although some will be slashed as much as ...

The supermarket has axed Star Products from its Asda Reward app. Star Products pay shoppers 10% cashback of the price of the item into their Asda Reward Cashpot. Once you’ve built up your ...

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