I buy bags of atta at Patel Brothers, an Indian American grocery chain that sells everything from canned gulab jamuns and ...

While HLL decided not to continue the Captain Cook atta brand, it still markets Captain Cook salt. Hindustan Lever first launched it owns Annapurna salt. Soon after that it acquired Captain Cook ...

He shared that the brand’s founder, Sangeeta Sharma, started grinding her own atta in 2016 after realizing store-bought flour ...

Yatish Talvadia has cofounded Anmasa with Shailendra Upadhyay, the former founder of Veggie India that was acquired by ...

Floryo, founded in 2022 by Manohar Kumar, aspires to keep the traditional stone mill culture alive, serving flour that has all its nutritional value intact, unlike ultra-refined packaged products ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...