Divy Gupta of Raahi Perfumes, a seventh-generation perfumer in Kannauj, tells India Today that his family has been making mitti attar for more than two centuries. "It is a very unique fragrance ...

We get experts to help demystify the olfactory journey. The allure of attar "Perfumes are fragrances based on alcohol while attar is a concentrated perfume crafted from natural ingredients through ...

AdilQadri was launched as a D2C luxury attar and perfume brand in 2018 with focus on modernising traditional scents while keeping them accessible. His experience in online business, dropshipping ...

Itr makers from Kannauj showcased deg-bhapka, a slow distillation process to craft itr During the weekend before Eid, Delhiites who flocked to enjoy musical performances with the fragrant mist in the ...