The advert for Aviva featured the Scottish racing star disguised as a taxi driver performing various stunts with passengers in his cab. The firm said it aimed to promote an app encouraging safe ...

Aviva, a car insurance brand, invited UK drivers to embrace the unexpected ... Car insurance success often relies on advertising spend and competitive premiums. Brands build memory structures through ...

Aviva is one of the five largest UK car insurers and also offers home, travel and life insurance. Its car insurance brands include Aviva, Quote Me Happy and General Accident, all underwritten by Aviva ...