The way buyers make decisions has changed dramatically. They are more informed, take a digital-first approach and expect ...

Customer data platforms (CDPs) are essential in creating unified customer ... we can create more satisfying and effective customer experiences. The future of B2B CX lies in the delicate balance ...

Only about half of B2B marketing decisions are made using data ... organization is executing very or extremely well on gathering complete and accurate customer data, utilizing customer data to ...

AI is helping to supercharge the connection between businesses and customers, but certain steps are necessary to optimize CSM solutions.

Informa Tech created IIRIS, a B2B customer data platform that collates, standardizes and analyzes all of the first-party data generated by its portfolio. Dig deeper: Why first-party data ...

The future of CX isn’t just personalized — it’s nostalgic. Learn to use past moments to create deeper customer connections.

From rising ad prices to delayed campaigns, inflation isn’t just a consumer issue. Here’s what marketers need to know now.

ASTRAD, under CEO Daniel Macia, has launched a new AI-powered ABM platform to change B2B marketing. The platform applies ...

The world of B2B demand generation marketing is at a pivotal turning point. Artificial intelligence (AI) has evolved from a ...

Whether you need help with customer service or software-as-a-service, office supplies or supply chain logistics, you'll find the names of proven B2B providers on the list below. They all made it ...

announced today that it will showcase its innovative B2B data licensing solutions and customer success stories as part of the AWS activation at the NAB Show, April 5-9, 2025 at the Las Vegas ...

For more information, read about Forrester’s objectivity here. About 6sense 6sense is on a mission to revolutionize the way B2B organizations create revenue by predicting customers most likely ...