Enhanced Personalization AI can help B2B companies analyze customer data—like usage patterns, purchase history, and preferences—to create personalized marketing campaigns.

Nearly three-quarters of B2B revenue comes from existing customers. Here's advice on how to keep the accounts you already ...

Your customer list may accommodate some complexity in tracking customers across sites, regional, theater, and global HQ. But who is a customer, really? Ultimately you should be able to count the ...

Why B2B marketers should be utilising data analytics and how to do itDespite data analytics rarely being utilsed by B2B marketers, its proponents claim that it is the marketers' single best tool for ...

Customer analytics is definitely one of the most prominent use cases from the marketing field. Organisations have used analytics to improve multi-channel marketing campaigns in an attempt to better ...

Is your B2B search strategy built for today’s buyers? Learn why clean data and AI-first tools are setting new standards in product discovery.

Four misconceptions about first-party data prevent many B2B companies from taking full advantage of this resource. Here they are, along with a look at why they’re false.

Unlocking customer insights using data analytics has become imperative for successful business operations. After all, how can you effectively serve your customers if you don’t know their needs?

Quality It’s easy to throw around the word “quality” when it comes to B2B data, but the future will belong to the data sources that can back up that claim. In B2B, that quality depends on: Trust: ...

This disconnect between engagement metrics and revenue generation is a common predicament in the B2B world that Journey, a pioneering B2B marketing agency, has set out to solve.