B2B Marketing Analytics: Gathering Data For Marketing Campaigns Think ... email open rates or customer behavior in your CRM system. Ask yourself which metrics truly reflect the health of your ...

The best B2B marketing and branding strategy is to position your company as the go-to authority in your space. This means ...

B2B marketing is not just about creating great content, but also about intelligently measuring its true impact on the ...

A company can also use data analytics to make better business decisions and help analyze customer trends and satisfaction, which can lead to new and better products and services. The process ...

Predictive analytics isn't just ... and a commitment to ethical data use will separate the winners from the rest. B2B marketing in 2025 is not about keeping up—it's about staying ahead. The way we ...

As the nearly 130-year-old pharmaceutical company consolidated its CRM systems, it cut down on vendor costs and paved the way ...

Zepto introduces a subscription-based analytics platform, 'Zepto Atom', offering real-time, hyperlocal, and behavioural ...

B2B digital marketing struggles with rising costs and fragmented efforts. Intent Amplify™ combines AI, multichannel ...

The B2B telecommunication market has high growth potential and is projected to grow between 2025 and 2035, fueled by the ...

In Tredence's profile, the Forrester report says: "Tredence seeks to aid its clients in navigating a future with a reduced dependency on consultants and an increased reliance on agentic systems by ...