And most customers who suffer a bad customer experience spread negative word-of-mouth. Recent research* conducted by B2B International found that only 14% of large B2B organizations are truly customer ...

Clearly defining your ideal customer profile is crucial to ensuring that your marketing teams are targeting the right B2B prospects. You must understand the characteristics and demographics of your ...

It is important to begin by identifying the SMS opted-in audience you are trying to engage and send valuable messaging ...

B2B Marketing: Growth Strategies for Your Organization ... to help drive better results for your organization's B2B marketing efforts Module 7: Customer Relationship Management and Marketing ...

While business-to-business (B2B) and business-to-consumer (B2C) sales models share similarities in their focus on customer ...

Customers are vital to any business, and customer relation management (CRM) systems can help you maximize every interaction. We help you choose the best CRM for your business among our top-tested ...

HubSpot and TikTok have today announced a partnership to make community-based customer acquisition easier than ever for B2B brands. With a new integration designed to easily capture leads from TikTok ...

Mike Moorman - Academic Director; Adjunct Lecturer of Executive Education; ZS Principal (Emeritus), B2B Sales Strategy and Transformation Practice Leader Arun Shastri - ZS Managing Principal, B2B ...

Ad Intelligencer's data-driven, full-funnel methodology, and global expertise position it as one of the leading paid ads agencies. Through personalized, results-oriented solutions, it drives ...

The impacts from a couple of major hurricanes to hit the Southeastern U.S. were also measurable in terms of temporary store closures and reduced customer activities, he said. The company’s B2B ...