While consumer brands have long mastered the art of tailoring experiences, B2B players are now facing rising expectations ...

In B2C sales, you’ll often find segmentation strategies that focus on customer demographics, or that try to tailor offerings to customers based on their lifestyle, politics or other personal ...

Embracing e-commerce can serve as a powerful differentiator for B2B organizations, especially when contrasted with competitors who still rely on traditional contact sales methods.” To lean into an ...

AI-enabled identity resolution can produce much more complete and accurate customer profiles, while AI-enabled analysis can help produce customer segmentation. While some B2B marketers have gone ...

[node:field_summary] Forget content: the oft-overlooked king in today’s increasingly complex B2B landscape is the customer. As well as being always – or nearly always – right, the customer is the ...

Customer segmentation analysis helps businesses to analyze consumers and gain a clearer picture of their customer base, which, in turn, enables them to segment their businesses into groups.

Almost half of B2B marketers are not using their data to create customer profiles and personas, according to research from B2B Marketing and Avention OneSource Solutions. The report, Can marketers see ...

Re-evaluate your customer segmentation and targeting strategies. Join Jim and host George for their lively look at B2B market research: Make sure you don't miss any future episodes: Subscribe to the ...

Customer education: ... The business-to-business market is being transformed by business models that allow customers to purchase the outcomes delivered by a product or service ... In B2B marketing ...

The headline findings indicated that almost half (48%) of marketers are questioning the value of traditional customer segmentation models, and as a result are looking for greater budget ...