B2B marketers love to use email, and rightfully so ... the people targeted must already be in the system for your company to use texting. Regardless of the campaign you're sending, personalization is ...

In B2B communications, GenAI has proven effective for personal ... significantly reducing the need for manual oversight. The use of GenAI in email campaigns can be viewed as a progression—of gradually ...

as part of its Marketing Shorts series. The video offers practical strategies to help businesses execute successful B2B email marketing campaigns by delivering targeted, relevant content to the ...

With Gmail’s stricter spam rules and iOS updates disrupting engagement, more brands are missing the inbox. Here’s why — and ...

B2B buyers prefer email as their method of ... But there is one problem: That email-only campaigns are pulling 30% fewer leads YoY, proving that brands can no longer rely on a single channel.

Tracking intent signals like repeat site visits, content downloads and sales interactions helps gauge if you’re moving buyers ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

SINGAPORE, March 10, 2025 (GLOBE NEWSWIRE) -- EngageLab, a world-leading customer engagement platform, specializes in addressing the unique email campaign challenges faced by global top B2B e ...

In the fast-evolving world of business, B2B (business-to-business) marketing plays a crucial role in helping companies build strong relationships, generate leads, and drive revenue. Unlike B2C ...

Web design, SEO, PPC, logo design and email marketing ... is a B2B marketing company founded in 2005. They specialize in optimizing lead generation and digital marketing campaigns by using proven ...

MaxDRIVE is helping B2B companies in the Louisville, KY area improve authority and close more deals through its newly available content marketing system.