In the world of B2B, customer journey maps have an additional level of complexity because organizations are often selling to a team rather than a single person. Therefore, when building a journey map, ...

the B2B buyer journey has been turned on its head, making this a critical time to update companies' understanding of it: the nuances, pain points, and opportunities. Two major things are working ...

This disconnect between engagement metrics and revenue generation is a common predicament in the B2B world that Journey ... redefining the landscape of B2B customer interactions.