For example, B2B brands used to have very different deliverability ... but they have shrunk over time and don't justify the differences in adoption of email marketing elements, tactics, and ...

Decision paralysis also applies to your email marketing: If you give your subscribers too ... But emotion matters also in B2B. For example, professionals are under pressure to get things done faster, ...

Litmus's Jaina Mistry offers email newsletters represents a significant opportunity for brands looking to build authentic ...

Data-driven automated email nurturing can help B2B organizations ... silos between sales and marketing teams by sharing ...

Generative AI (GenAI) is rapidly transforming B2B marketing with its ability to accelerate content creation with text- and ...