Tracking intent signals like repeat site visits, content downloads and sales interactions helps gauge if you’re moving buyers ...

Explore a comprehensive guide to B2B payments, including key methods, benefits, and trends to help businesses streamline transactions and improve cash flow.

Shares of London-headquartered RedCloud Holdings plc (RCL) will begin trading on the Nasdaq on Friday under the ticker ‘RCT.’ ...

The report was based on data from a survey conducted in June and July 2017 among 488 global buyers responsible for $4.2 billion in annual B2B purchases. The researchers also surveyed 489 B2B sellers.

By understanding the challenges of today’s buyers, personalizing the experience and staying nimble, companies can build a ...

This is partly because establishing trust and building rapport takes more time in B2B. As the purchase decision usually involves more stakeholders. And businesses often have formal processes and ...

In the fast-evolving world of business, B2B (business-to-business) marketing plays a crucial role in helping companies build strong relationships, generate leads, and drive revenue. Unlike B2C ...

The report was based on data from a survey of 900+ people who have been involved in B2B purchases exceeding $10,000 in annual value within the previous 24 months. Some 83% of B2B buyers say they, ...

Note: Ultimately, B2B audience research is similar to B2C audience research. People within companies make decisions about what their businesses purchase. Build a customer profile that includes ...

Research indicates that buyers now complete 70% of their buying journey before engaging with sales representatives and that 84% of C-level and VP-level buyers use social media for B2B purchase ...