What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs?

Most B2B marketing database records do not include key data fields that can help with lead segmentation—fields such as industry type, annual revenue, and number of employees—according to a recent ...

Segmentation is a very essential part of the mix making the right target and the right segment identification even more critical than in the past where each "innovation" had some time alone in an ...

Audience segmentation and targeting: Implement advanced segmentation ... enhancing attendee experience and engagement. 5. Post-event analysis and optimization: Conduct a thorough analysis of ...