If you want to try writing with a cheap plastic disposable pen, the BIC Crystal is the pen for you. I hate scribbling back and forth on a piece of paper, trying to get a rollerball pen to start ...

Bic, the great liberator, has released a womanly pen that my gentle baby hands can use without fear of unlady-like callouses and bruises. Thank you, Bic!" And, here is the BIC for Her T.V. Ad ...

The 0.8mm rollerball pen also features a pocket clip and a grip area for extra comfort while writing. ... The elevated model of the classic Bic ballpoint pen, the Bic Cristal delivers a thick, ...

Apparently, some marketing genius at BIC decided that women, too delicate to grip standard BIC pens, needed a writing utensil designed specifically for their tiny, fragile hands. Enter the "BIC ...

New Bic pens 'for her' spark online ridicule. The company’s “Bic Cristal for Her” pen are drawing criticism from women who consider the campaign condescending and reliant on outdated ...