While the company still isn't officially committing to an M7, TheDetroitBureau.com quotes Ludwig Willisch, CEO of BMW North America, as bullish on the model's prospects. According to the the ...

Audi has the S8, Mercedes has the S63 AMG and Jaguar has the XJR, but BMW has always held that an M7 wasn't justified, leaving its associated Alpina line to tackle that market with the B7 (pictured).