BMW previously pre-assembled a vehicle, then sent it off to Alpina for final tuning; it was a complicated, expensive process.

As it turns out, BMW isn't planning on using the new design on its cars. Despite appearing on the nose of the Concept i4 (shown below), BMW confirmed to Motoring Research it has no plans to use ...

Update 3/5/20 1:50 pm: The Drive has learned that BMW will not be applying its newly-released logo on its cars, per a press release claiming that “it won’t be used on the vehicles or in the ...

If you thought BMW’s emblem was reminiscent of its days as an airplane manufacturer—you’re wrong. If you thought the logo’s “Roundel” portrayed a spinning airplane propeller—you’re ...