The original logo had been designed long before these ads ran, but as pointed out by Fred Jakobs, archive director at BMW Group Classic, the brand did little to correct these assumptions. “For a long ...

BMW stands for one of the company's original names, Bayerische Motoren ... with its classic logo beginning to appear in print advertisements around the country and, eventually, beyond.

a German state and its original focus on aircraft engines. Thus, the current logo pays homage to its beginnings. The BMW logo features four quadrants within a circle, coloured blue and white ...