Beats Electronics was created in 2006 by Dr. Dre and Jimmy Iovine. They focused on premium speakers and headphones. In 2011, it was estimated they had over 60% of the $100+ speaker market.

Dolan, Robert J. "Bose Corporation: Communication Strategy for Challenging Apple's Beats by Dr. Dre." Harvard Business School Case 518-036, November 2017. (Revised April 2019.) ...

Beats by Dre headphones ... and public speaker, Duncan used to be on telly loads, but an unfortunate incident put a stop to that, so he now largely contents himself with telling people, "I used ...

Dre, now 53, opposed trademark application of Dr. Draion M. Burch, a UPMC Bedford Memorial hospital gynecologist and nationally recognized educational speaker who styles himself as “Doctor Drai.” ...