Beyoncé is additionally planning to work with Adidas to relaunch her athleisure brand, Ivy Park. The partnership is part of Adidas' wider strategy to win over women. In 2018, Adidas launched the ...

Adidas will also relaunch Beyoncé's athleisure brand, Ivy Park, which the singer introduced in 2016. "This is the partnership of a lifetime for me," Beyoncé said in a statement. "Adidas has had ...

Adidas, which had signed a deal with Beyoncé in April 2019 to relaunch her brand Ivy Park, declined to comment. The Hollywood Reporter was the first to report the sportswear giant and the ...